Purple is the colour of royalty and luxury. It is the best combination of the relaxing blue and passionate red. Purple gives us the best of so many worlds with colour – it is trendy and innovative while giving a sense of luxury and tranquility.
Blue is the colour of loyalty and trust. It lends it self to peace and integrity. A feeling of calm and tranquility.
Green is the colour of growth and balance. It lends it self to a renewal of energy, sanctuary and prosperity.
Yellow is the colour of intellect, perception and logic. It inspires hope, fun and enthusiasm. Yellow is the most visible of all the colours which is why it is used for important road signage.
Orange is the colour of happiness, warmth and creativity. It brings together the energy of the colour red and the elation of yellow to symbolise optimism, emotional strength and positivity.
Red is the colour of passion, danger and excitement. It is bold and demands your attention. It is often used as the colour of love and also to get you to stop in the sense of a stop sign. Red symbolises leadership and determination.
5 steps to choose your brand colours.
Colours speak all languages | Joseph Addison.
1. Know what you stand for: First place to start is knowing what you ant to stand for. Are you wanting to be bold? Nurturing? Fun and Carefree? The colours that you choose are going to be the first thing that people will generally get to see of you. First impressions really do count.
In sorting out some posts for social media I realised that many people have seen the colour wheel but many may not know how to use it. When I did my studies, in our first ever subject we were asked to paint our own colour wheel (see below: not too bad for a first attempt I think – well the teacher passed me so it must have been ok!)