Ep 2 – Step Two: What are the colours?

Summary

In this is the episode we are going to go through the second step in your branding journey. If you haven’t already listened to episode one – know what you stand for – you might want to do that first. These initial podcasts are here to set you up for clear concise branding for you and or your business – working through them systematically will set you up with all the tools you need.

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Full Episode Notes

Hello and welcome! you are listening to bite sized branding – the podcast the helps you with your branding in bite sized chunks! I am your host – Tabitha Mills from Brand Print Promote.

In this is the episode we are going to go through the second step in your branding journey. If you haven’t already listened to episode one – know what you stand for – you might want to do that first. These initial podcasts are here to set you up for clear concise branding for you and or your business – working through them systematically will set you up with all the tools you need.

Here is a quick recap on last weeks episode. We talked about knowing what you stand for and breaking that down into a few emotions or thoughts or phrases that sit well with you. Hopefully you completed this task and you are ready to move onto step two. Ps there was a worksheet to go through and write it all down, so you aren’t keeping all this in your head. This week is a bit of information for you to help you understand the world of colours.

Step Two: What are the colours

I mean everyone knows what colours are right? The thing is there are ways designers talk about colours and we also want to prepare you for if you want to print things or what you might need to know about them before you choose your colours. I will do up a little informational cheat sheet for you that you can get by going to our website brandprintpromote.com.au

We start with primary colours (red, blue & yellow) these are colours that stand alone and aren’t created by the mixing of two colours. Secondary colours are the result of the mixing of two primary colours (these are green, orange, purple) and tertiary colours are made by combining primary and secondary (red-orange, yellow-orange, yellow-green, blue-green, blue-purple, and red-purple).

Once you choose your colours you want to make sure that they look the same in all formats. You need to make sure that the colours you choose can be created in print and digitally. Now don’t let me lose you but generally, you want to have your colours in a few different formats. The two main colour space are RGB which stands for Red, Green and Blue – this means that all the colours are made up of various shades of red, green and blue. This is what a digital photograph is made up of or anything really that is designed for screens. CMYK stands for Cyan, Magenta, Yellow and Black – this is what you need to have for print. Keep in mind that when you print colours it is also affected by the material you print on and the finish of the material (like gloss or matt finishes).

There are many online colour converters so when you choose your colours you can ensure that you have all the details you need. You might also hear someone talking about a hex code – this is the colour code that can also be used for online design so it might be an idea when choosing your colours to have them in all three formats to cover your bases.

One other thing to note is that like every piece of hard ware computer screens and printers need calibration if you want what you see on your screen to look the same when you print it. Like you know when you print something from your home computer and the colours look different to what you have on the screen? There are tools that you can get to calibrate your system but what I guess I am trying to say here is that sometimes what you see on your screen might look different in print because of this calibration or lack thereof. To know what your colour truly looks like when it is printed you want to do a test print so you know what you are getting. (if you are using a commercial printer – you can often ask them for a test print or pay to have a test print done.)

Hopefully this step makes sense and if you have any follow up questions please send them through to our email [email protected] As always to make sure that you get notifications of when our podcasts are released make sure that you subscribe to our channel and follow us on social media we are @brandprintpromote on both Instagram and facebook & Our YouTube channel will be coming soon!

Thank you for tuning in to this episode of bitesized branding – I am your host Tabitha Mills signing off for now. I want you to go on get out there – remember you’ve got  this!

Tabitha Mills

With over 10 years of experience behind the scenes in her husband's web design company, she has decided to expand the graphic design part of the company. Showcasing what she has to offer a business who understands how important it is to have a consistent and professional image. Born and raised in Brisbane Tabitha has a love of all things Australian and would love nothing more than to pack up and travel our beautiful country with her husband and pup by her side. You are most likely to find her with a beer in hand chatting with some mates on a Friday afternoon.

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