Ep 3 – Step Three: Colours have meaning.

Summary

In this is the episode we are going to go through the third step in your branding journey. If you haven’t already listened to episode one & two – know what you stand for & what are the colours – you might want to do that first. These initial podcasts are here to set you up for clear concise branding for you and or your business – working through them systematically will set you up with all the tools you need.

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Full Episode Notes

Hello and welcome! you are listening to bite sized branding – the podcast the helps you with your branding in bite sized chunks! I am your host – Tabitha Mills from Brand Print Promote.

In this is the episode we are going to go through the third step in your branding journey. If you haven’t already listened to episode one & two – know what you stand for & what are the colours – you might want to do that first. These initial podcasts are here to set you up for clear concise branding for you and or your business – working through them systematically will set you up with all the tools you need.

Here is a quick recap on last week’s episode. We talked about what colours were in regard to primary, secondary & tertiary colours. What the different colour spaces they come in and when to use them. There is an information sheet that goes with the episode in the show notes for that podcast.

Step Three: Colours have meaning.

You might look at a picture and it evokes a strong reaction in you – next time this happens think about what it is that might be causing this. Is it what is in the picture or could it be the colours used?

Colours are used every day to help you decide everything from what direction to go (stop signs for example) to how you feel about a product (are you looking for environmentally friendly product? Then generally you will find this in earthy tones like are green, blue or brown).

Each colour can take you on a different journey. I will create an information sheet for this with a compilation of each of the colours for reference.

Red is the colour of passion, danger and excitement. It is bold and demands your attention. It is often used as the colour of love and also to get you to stop in the sense of a stop sign. Red symbolises leadership and determination.

Orange is the colour of happiness, warmth and creativity. It brings together the energy of the colour red and the elation of yellow to symbolise optimism, emotional strength and positivity.

Yellow is the colour of intellect, perception and logic. It inspires hope, fun and enthusiasm. Yellow is the most visible of all the colours which is why it is used for important road signage.

Green is the colour of growth and balance. It lends itself to a renewal of energy, sanctuary and prosperity.

Blue is the colour of loyalty and trust. It lends itself to peace and integrity. A feeling of calm and tranquillity.

Purple is the colour of royalty and luxury. It is the best combination of the relaxing blue and passionate red. Purple gives us the best of so many worlds with colour – it is trendy and innovative while giving a sense of luxury and tranquillity.

These are very much an overview of each of the colours. You can look into the full blog posts on our website for a more in-depth look at each of them which also gives you a few examples of companies who are using them. If you have any follow up questions please send them through to our email [email protected]

As always to make sure that you get notifications of when our podcasts are released make sure that you subscribe to our channel and follow us on social media we are @brandprintpromote on both Instagram and facebook.

Thank you for tuning in to this episode of bite sized branding – I am your host Tabitha Mills signing off for now. I want you to go on get out there – remember you’ve got this!

Tabitha Mills

With over 10 years of experience behind the scenes in her husband's web design company, she has decided to expand the graphic design part of the company. Showcasing what she has to offer a business who understands how important it is to have a consistent and professional image. Born and raised in Brisbane Tabitha has a love of all things Australian and would love nothing more than to pack up and travel our beautiful country with her husband and pup by her side. You are most likely to find her with a beer in hand chatting with some mates on a Friday afternoon.

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