Ep 4 – Step Four: The Next Step…

Summary

In this is the episode we are going to go through the fourth step in your branding journey. If you haven’t already listened to episode one to three – you might want to do that first. These initial podcasts are here to set you up for clear concise branding for you and or your business – working through them systematically will set you up with all the tools you need.
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The Transcript

Hello and welcome! you are listening to bite sized branding – the podcast the helps you with your branding in bite sized chunks! I am your host – Tabitha Mills from Brand Print Promote.

In this is the episode we are going to go through the fourth step in your branding journey. If you haven’t already listened to episode one to three – you might want to do that first. These initial podcasts are here to set you up for clear concise branding for you and or your business – working through them systematically will set you up with all the tools you need.

Here is a quick recap on last week’s episode. We talked briefly about what each of colours mean so that you have a starting point and an idea on where you want to go from here. There is an information sheet that goes with the episode in the show notes for that podcast.

Step Four: The next step…

Do some research… Urgh I know right! But it really is the best way to move forward with a branding colour you are likely to stick with for years to come.

We have created a worksheet for you for this which you can get from the show notes for this episode. You will need this before you start your research.

One of the things to do this (and what we do when we are creating branding) is to google your competitors and see what they are doing with their branding. Now trust me, this can send you down a rabbit hole and you could get lost for days. So, we recommend you choose 3-5 and delve slightly further than the logo.

Check out their online presence (website, social media etc) just a quick once over and make note of how you feel when you see their logo, colour scheme etc then move on to the next one. This will give you a broad overview on what others are doing in your space.

If you have any questions for this step please send them through to our email [email protected]

As always to make sure that you get notifications of when our podcasts are released make sure that you subscribe to our channel – you can find our podcast on our website brandprintpromote.com.au and also on spotify & itunes. For more insites and information you can follow us on social media we are @brandprintpromote on both Instagram and Facebook.

Thank you for tuning in to this episode of bite sized branding – I am your host Tabitha Mills signing off for now.

I want you to go on get out there – remember you’ve got this!

Tabitha Mills

With over 10 years of experience behind the scenes in her husband's web design company, she has decided to expand the graphic design part of the company. Showcasing what she has to offer a business who understands how important it is to have a consistent and professional image. Born and raised in Brisbane Tabitha has a love of all things Australian and would love nothing more than to pack up and travel our beautiful country with her husband and pup by her side. You are most likely to find her with a beer in hand chatting with some mates on a Friday afternoon.

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