Ep 6 – Step Six: Your Logo

Summary

In this weeks episode we are going to go through the sixth step in your branding journey. If you haven’t already listened to episode one to five – you might want to do that first. These initial podcasts are here to set you up for clear concise branding for you and or your business – working through them systematically will set you up with all the tools you need.

Here is a quick recap on last week’s episode. Last week you went and chose your colours. You wrote down the codes for them on the worksheet so that you didn’t have to remember them. Having the colours written down means that you will be able to have consistency across everything you produce for your brand.

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The Transcript

Hello and welcome! you are listening to bite sized branding – the podcast the helps you with your branding in bite sized chunks! I am your host – Tabitha Mills from Brand Print Promote. 

In this weeks episode we are going to go through the sixth step in your branding journey. If you haven’t already listened to episode one to five – you might want to do that first. These initial podcasts are here to set you up for clear concise branding for you and or your business – working through them systematically will set you up with all the tools you need.

 Here is a quick recap on last week’s episode. Last week you went and chose your colours. You wrote down the codes for them on the worksheet so that you didn’t have to remember them. Having the colours written down means that you will be able to have consistency across everything you produce for your brand. 

Step Six: Your Logo 

If you have been in business for a while it would be no surprise to know that you already have a logo or something that you use as the identifier for your business. You might have had more than one so far. For you there are a couple of steps we suggest you go through at this point. 

  1. Does your current logo utilise the colours you have just chosen? If not, you will want to get this updated, so it fits in with your brand.
  2. Once you have updated the logo ensure that you are now using it across all of your media! (Remember from business card to website & social media you want to be consistent.) This doesn’t mean that you need to run out and buy new printed material but as you run low you will want to get those items updated before you print them again.

 If you are brand new to business, you will want to create a logo. There are lots of different options you have from a wordmark (which is your company name set in a specific font) or a symbol and text combination that helps people identify your business. Now that you have your colours have a think about what would suit you best? A quirky little image with lettering? The prestige of some bold and strong font? Think back to the words you used to help you find your colours. These should give you an insight into what would be a good route to go down. 

Whatever you create or whichever route you choose you want to make sure that you have your logo created in many formats. 

What file formats should you have?

Simple answer is as many formats as you and or your designer can create for you. This can be as easy as your designer exporting the different files for you. At the very minimum you want to get your raw design file (this means that if your designer disappears you can get someone else who is familiar with the program to make changes for you) and a vector file. A vector file could be in any of the following formats AI, EPS, SVG or PDF (you want a vector as it means that you can scale your logo as big or small that you need without the image distorting)

Do you need your logo in different colours?

Firstly, you want your full colour logo and then you will also want a logo that you can use on a dark background and one that you can use on a light background. Sometimes your logo and colours will work on all spaces but just in case you should get your logo in full colour, white and black. These would be best exported with a transparent background so that the logo is easily placed on to any design you are creating. 

Will your logo fit the space you want to use it?

Because we are using so many different platforms these days, we need to ensure that our logo is usable in different spaces. To do this you want something square and something rectangle or long. The square one will fit nicely into a profile image on social media and the rectangle or long one will be perfect across the top of your new virtual zoom background. 

If you have any questions for this step or anything else please send them through to our email [email protected]   

As always to make sure that you get notifications of when our podcasts are released make sure that you subscribe to our channel – you can find our podcast on our website brandprintpromote.com.au and also on spotify & itunes. For more insights and information, you can follow us on social media we are @brandprintpromote on both Instagram and Facebook.  

Thank you for tuning in to this episode of bite sized branding – I am your host Tabitha Mills signing off for now. 

I want you to go on get out there – remember you’ve got this!

Tabitha Mills

With over 10 years of experience behind the scenes in her husband's web design company, she has decided to expand the graphic design part of the company. Showcasing what she has to offer a business who understands how important it is to have a consistent and professional image. Born and raised in Brisbane Tabitha has a love of all things Australian and would love nothing more than to pack up and travel our beautiful country with her husband and pup by her side. You are most likely to find her with a beer in hand chatting with some mates on a Friday afternoon.

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