Ep 8 – Step Eight: Social Media

Summary

In this weeks episode we are going to go through the eighth step in your branding journey. If you haven’t already listened to episode one to seven – you might want to do that first. These initial podcasts are here to set you up for clear concise branding for you and or your business – working through them systematically will set you up with all the tools you need. 

Here is a quick recap on last week’s episode. Last week we talked about your website and how you need to look at it from a branding perspective. We talked about your images and other branded content. Depending on how you are going through your journey you might actually do step 7 & 8 around the opposite way.

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The Transcript

Hello and welcome! you are listening to bite sized branding – the podcast the helps you with your branding in bite sized chunks! I am your host – Tabitha Mills from Brand Print Promote.

In this weeks episode we are going to go through the eighth step in your branding journey. If you haven’t already listened to episode one to seven – you might want to do that first. These initial podcasts are here to set you up for clear concise branding for you and or your business – working through them systematically will set you up with all the tools you need.

Here is a quick recap on last week’s episode. Last week we talked about your website and how you need to look at it from a branding perspective. We talked about your images and other branded content. Depending on how you are going through your journey you might actually do step 7 & 8 around the opposite way.

Step Eight: Social Media

What you need to know branding wise about social media is quite simple – only start what you plan to use and use your colours to create.

I feel like I hear you saying, “so I don’t need to be on facebook/Instagram/linkedin/twitter etc if I don’t want too?” and the simple answer is yes. If you are time poor and you aren’t going to keep up posting or using them then do not start them. Here are the steps I use to help clients to decide.

  1. Where are my clients? This is key in working out what where you are going to spend your time. This could be as simple as looking at clients you have had and doing a quick poll or having a look at accounts that your competitors have, and which ones look like they are having success with.
  2. How many accounts can you keep up with? This is crucial in working out what accounts you make. Remember you need to be using it regularly. Even if this is just once a week.
  3. What makes sense for you? If you are an artist then showing off your art on Instagram is a no brainer but if you are an accountant then it probably isn’t the first platform I would recommend.

The next thing you need to focus on is showing up consistently. Like I said before you need to use your account and it really helps to know what are going to be doing regularly.

Themed posts and regular content that is branded to you is how you keep your account on track. One of the things that I find super helpful is using a site called canva. We currently have a paid account so that I can set up my branding kit and colours for multiple clients, but you can do most of what you need in a free account.

Firstly, I upload the logo, colour palate and fonts, then I set up a template for each of the social accounts – I don’t have to worry about the size of the image because it is already done for me and then I start creating. Sometimes I use images provided or other times I utilise the images from the library. I might spend a few hours creating, then schedule the day/week or months’ worth of content so that all I have to worry about on a day to day basis is reacting to the comments or messages on the accounts.

A huge note that I want to say here is to ensure that you hook your website up with your social media. Sometimes it makes sense to have a feed of your social accounts on your website or it might be as simple as have the accounts as part of your contact details.

The other side of this is if you post an article on your website, you share it to your socials. Your website is the epicentre of your marketing. Sharing things from your website to your socials will then lead people back to your website where they can get more from you. It is all about recognition of your clients back to you and you being the expert in your field.

I am going to have more on later podcasts about setting up accounts and perhaps we might do some video tutorials if people are interested.

If you have any questions for this step or anything else please send them through to our email [email protected]

As always to make sure that you get notifications of when our podcasts are released make sure that you subscribe to our channel – you can find our podcast on our website brandprintpromote.com.au and also on spotify & itunes. For more insights and information, you can follow us on social media we are @brandprintpromote on both Instagram and Facebook.

Thank you for tuning in to this episode of bite sized branding – I am your host Tabitha Mills signing off for now.

I want you to go on get out there – remember you’ve got this!

Tabitha Mills

With over 10 years of experience behind the scenes in her husband's web design company, she has decided to expand the graphic design part of the company. Showcasing what she has to offer a business who understands how important it is to have a consistent and professional image. Born and raised in Brisbane Tabitha has a love of all things Australian and would love nothing more than to pack up and travel our beautiful country with her husband and pup by her side. You are most likely to find her with a beer in hand chatting with some mates on a Friday afternoon.

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